T-Series, a YouTube channel dedicated to Indian music videos, will soon surpass PewDiePie as the most subscribed account on YouTube, according to Tubular Labs. PewDiePie — a Swedish vlogger best known for his video game commentaries — has 67 million subscribers to his channel, inching just ahead of T-Series at 66 million subscribers.
But the latter is growing at a more rapid clip — T-Series expanded its subscriber base by 4.2 million in September against PewDiePie's 863,000 — and Tubular predicts the Bollywood channel will hit No. 1 next week. The data underscores the growing importance of India — and the greater Asia-Pacific (APAC) region — for US-based tech companies as the next major market for expansion.
Here's why India is a strategic international market, and how some major tech firms are starting to adjust their strategies:
The increasing western influence could spark Indian government to impose new rules and regulations on American tech companies. Last summer, the country's Supreme Court declared that Indians have a fundamental right to privacy, and pushed Parliament to pass a data privacy law, according to The New York Times. Potential legislation could hinder growth in India, or limit how user data can be used by tech, much like GDPR in Europe. In the meantime, global companies should start thinking about localization strategies to capture a piece of the market.
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